Lay Day Brand Refresh
Preserving the beloved logo, I crafted a bold new visual identity that captures the hostel's legendary surf and party atmosphere.
Client
Lay Day Surf Hostels (Bali + Uluwatu)
Description
The refreshed system features punchy typography, vivid color schemes and layouts, a new image style and a cheeky tone of voice.
Services
Art Direction
Lay Day Brand Refresh
Preserving the beloved logo, I crafted a bold new visual identity that captures the hostel's legendary surf and party atmosphere.
Client
Lay Day Surf Hostels (Bali + Uluwatu)
Description
The refreshed system features punchy typography, vivid color schemes and layouts, a new image style and a cheeky tone of voice.
Services
Art Direction
Lay Day Brand Refresh
Preserving the beloved logo, I crafted a bold new visual identity that captures the hostel's legendary surf and party atmosphere.
Client
Lay Day Surf Hostels (Bali + Uluwatu)
Description
The refreshed system features punchy typography, vivid color schemes and layouts, a new image style and a cheeky tone of voice.
Services
Art Direction
This rebrand touches every guest touchpoint, from door hangers and ping pong paddles to signage, key cards, and tote bags, creating an unforgettable Layday experience.
A Creativegoodlife is a life filled with imaginative freedom and curiosity. It's a play with the unknown, trusting your intuition, pushing boundaries without fear of failure. It's the excitement of co-creation and experimenting, regardless of the medium.
Helsinki/
Lisbon
Saara Salama
SAARA SALAMA CREATIVEGOODLIFE
A Creativegoodlife is a life filled with imaginative freedom and curiosity. It's a play with the unknown, trusting your intuition, pushing boundaries without fear of failure. It's the excitement of co-creation and experimenting, regardless of the medium.
Helsinki/
Lisbon
A Creativegoodlife is a life filled with imaginative freedom and curiosity. It's a play with the unknown, trusting your intuition, pushing boundaries without fear of failure. It's the excitement of co-creation and experimenting, regardless of the medium.
Helsinki/
Lisbon