SAUNA CULTURE

Crafting the brand strategy and identity for an American Sauna and cold-plunge chain hit the sweet spot for me, being a sauna enthusiast from Finland.

Client

Brand Identity and Design

Description

Our mission was to carve out a Scandinavian-inspired, minimalist, yet modern and captivating wellness brand for a new franchise on the West Coast of the USA.

Services

Brand Strategy, Creative Direction, Production

SAUNA CULTURE

Crafting the brand strategy and identity for an American Sauna and cold-plunge chain hit the sweet spot for me, being a sauna enthusiast from Finland.

Client

Brand Identity and Design

Description

Our mission was to carve out a Scandinavian-inspired, minimalist, yet modern and captivating wellness brand for a new franchise on the West Coast of the USA.

Services

Brand Strategy, Creative Direction, Production

SAUNA CULTURE

Crafting the brand strategy and identity for an American Sauna and cold-plunge chain hit the sweet spot for me, being a sauna enthusiast from Finland.

Client

Brand Identity and Design

Description

Our mission was to carve out a Scandinavian-inspired, minimalist, yet modern and captivating wellness brand for a new franchise on the West Coast of the USA.

Services

Brand Strategy, Creative Direction, Production

Facing a two-week deadline and a shortage of brand photos (as the sauna centers were still under construction), we opted to craft the brand imagery using Midjourney.

The sizzling red, paired with earthy greens, mirrors the transformative journey that Sauna Culture promises to deliver to its clients—both now and in the future.

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